Hi, It's Dakota. I wanted to bring something up that most people miss. I've been studying Google Ads for clients for a long time. And a whole lot of things have changed. But one thing has remained the same: "Simple beats complex." As far as we know, the straight line is the shortest route between two points. The moment you start deviating is the moment you start introducing static. And static kills conversions. In non-marketer speak, if you complicate things, you just confuse people. And...

Hi, It's Dakota. Today I was going over some strategy stuff. Main takeaway was that it's actually quite easy to win if you just do ONE thing as a local business. It's as close to a magic bullet as you can get. Most local businesses don't advertise much. And when they do, they advertise their service or product. Plumbers. Chiropractors. Divorce attorneys. You name it. Just for fun, Google 'divorce attorney' and then add your city. See what shows up. It's one of the most expensive keywords, so...

Hi, It's Dakota. Ran into something superweird, and I'm almost positive you've had a similar experience. I'm running ads for a client, and they're doing extremely well. Roughly speaking, they're making $4 for every $1 invested in ads. So I'm talking to the client and going over the account, just looking at these ads and seeing where we can further optimize. At some point, the client asks me: 'So, if we wanted to double the amount of leads coming in... how would you do it?' And my brain starts...