Here’s something I discovered after being in marketing for almost 20 years.  Most ads absolutely suck at getting clients. Some ads are...

I f you're reading this it means you run a business. This is weird behavior. Most people are content working for a boss. Had a flashback...

Quick question: who’s your ideal customer? A lot of business owners answer that question with a variation of: ‘Anyone with a pulse and...

“Heyyyyyy, what’s new with you!?” Pretty common way to greet someone when you haven’t seen them for a while. Notice that we don’t ask:...

Been testing out a LOT in my business and client businesses. AI is the current marketing gospel. Doing things manually is medieval. Can't...

Something that is super counterintuitive but works every single time: Simplifying. Humans always tend to overcomplicate.  More offers,...

In today's digital world, small businesses need to stand out more than ever. With local consumers eager for services and products close...